Uptown Greenville, NC


New Growth Designs Introduces New Line

March 3, 2014
The Daily Reflector

New Growth Designs has introduced a revolutionary line of greenery that has been tested and rated as UV stable, making it usable for indoor or outdoor use.

This product is available in the United States for the first time, and New Growth Designs is the exclusive distributor. The product is lifelike and priced considerably less than other artificial greenery options available, according to a news release.

The greenery was developed in Italy and tested to meet European Union standards for UV stability. In use throughout Europe for more than five years, this artificial greenery is rated as UV stable for five years with minimal fade or color change with full sun exposure.

The collection for New Growth Designs includes grass carpets, hedges, balls and 12-inch-by-12-inch square interlocking mats, as well as expanding screens featuring the greenery on willow lattice.

Starting with Boxwood, Ilex with Red Berry and Ilex with Yellow Berry, the collection will expand to other species.

“The greenery is incredibly natural and lifelike in appearance,” a news release said. “It is ideal for use as screens and partitions for indoor and outdoor in restaurants and pool areas. It solves the problems of hard-to-grow places such as patio and rooftop gardens where plant maintenance and irrigation are a challenge. It offers instant gratification with the ability to make a beautiful gardenscape in a single installation.”

The greenery is both decorative and functional. Event and wedding planners like the portability and instant decorative backgrounds that can be created for weddings and parties. In commercial and municipal areas, the products offer “instant beauty” and are cost-efficient, saving money in ongoing maintenance, spraying for insects, replacing dying bushes and the need for constant watering.

“I’m as excited about this product as I have been for anything in this industry for the past 40 years,” Ed Glenn, owner and president of New Growth Designs, said. “Rarely does a product come along that is so incredibly functional and beautiful. The greenery will beautify spaces both indoors and out, which I believe enhances our everyday living. Also, buyers tell me that our line is priced considerably less than greenery of lesser quality.”

The greenery is available in hedge and sphere shapes as well as an expanding willow trellis. Custom sizes and shapes are also available.

New Growth Designs has permanent showrooms in High Point and Atlanta and also shows at the NY Now show. The family-owned company is headquartered in Greenville.