Grady White Receives Ninth Customer Satisfaction Award
November 8, 2010 - The National Marine Manufacturers Association (NMMA) has again awarded Grady-White Boats the CSI Award, the trade association's top recognition for customer satisfaction.
This is the ninth year of the association's study of customer satisfaction among boat and boat engine owners. Grady-White has received the award in the category of fiberglass outboard boats all nine years.
Grady-White Boats has been recognized with the highest ranking for excellence in customer satisfaction in its category by every third-party study ever conducted in the marine industry including nine NMMA CSI awards in a row and eight J.D. Power and Associates awards in a row.
The marine industry CSI Award program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. The 2010 award recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2009, and March 31.
Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 40,000 consumers.
Grady-White received an exceptionally high benchmark score.
Award recipients were acknowledged during the annual Industry Breakfast at the 2010 International Boatbuilders Exhibition and Conference on at the Kentucky Exposition Center, Louisville, Ky.
“It's important to be able to recognize boat manufacturers that have maintained a focus on customer satisfaction as it's the cornerstone of our industry's future,” Terry Leitz, NMMA director of CSI programs, said. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”
Grady-White, founded in 1959, builds 25 boat models from 18 to 36 feet at its plant in Greenville. The company has been under private ownership by NMMA Hall of Fame member Eddie Smith since 1968.